What’s your background?
Christina: I’m a 23-year-old recent college graduate that has strong African ancestry. My mother is from Ghana and my father is from Togo. I am of French African descent so essentially, I am a black woman. My interests have always been in healthcare, but recently I have learned that there is art in self-development and an art in having your own business.
Can you explain your skincare brand?
Christina: My skincare brand is my baby first of all. Skin by Ame provides handmade products made in Ghana which is located in West Africa. Products are made from the rawest ingredients found straight from the earth and it’s specifically done that way because the goal of my brand is to have glowing and healthy skin. I believe that our bodies are very important to us, so the products in which we lay onto it must be rich in vitamins, authentic, pure in ingredients, and have a pleasant smell. My products are all of that in one. Skin by Ame provides products that are organic, natural based, and straight from the motherland. Also, my brand provides pure products that are suitable for all skin types, all races, and all genders. The natural African resources of my brand include natural nuts and natural seeds that have been produced into butters and soaps. Skin by Ame provides specifically shea butter and black soap.
What separates your products from other soaps and moisturizers around?
Christina: The authenticity of my products is what separate Skin by Ame from the rest. It’s very rare that a brand carries products that are straight from Africa that doesn’t have a long shelf life. I have been into many African and Chinese establishments and seen shea butter that I can tell has been sitting on the shelves for years. The shea butter is not packaged right and it displays a bright yellow color. Real shea butter is pale white not yellow.
What Inspired you to start your skincare line?
Christina: The idea behind FUBU (“For Us By Us”) inspired me. I have used big brands like Nivea and Aveeno, and two hours later I pull my jeans down and I’m ashy as hell. This never happened to me when I was younger. I sat down and had a conversation about it with my mother and she said: “when you were younger, all that I used on you was shea butter and when you got older, you decided to buy the products from the popular drugstores”. After the conversation, I started using natural products for myself and then people started messaging me asking what was I using on my skin, then I realized that I could create a successful business from these interactions.
Do you personally do anything outside of using products to take care of your skin and body?
Christina: Yes, definitely. To have a well-balanced body and healthy skin it’s not only about skin care, it’s also about food intake and even mental health. In taking care of my body, I became vegan about 4-5 months ago. I do not indulge in dairy, eggs, red meat, or any kind of meat. I have seen improvements not only in my face but for my body as well.
Are your products for any particular skin type?
Christina: My products are for all skin types, all races, and all genders. Because my products are natural and genuine, people with sensitive, dry, and oily skin all can use my products. Skin by Ame is for everyone!
Do you have any future plans or goals for Skin By Ame?
Christina: Yes, for sure. My future goal is to have the brand across the world. I started off with California by sending products out west. I plan to move from state to state, getting my brand out by influencers, sponsorships, or just taking a plane ride out myself to introduce my products. I actually don’t want Skin by Ame in stores, to be honest. I would love to have the products in establishments like yoga studios, all natural whole food stores, and places of that nature. I would rather not have them in generic stores because it’s not all about the money for me.
Do you plan on giving back to any particular communities in your success with Skin By Ame?
Christina: OMG yes! One group that I do want to give back to is domestically abused women. One thing about shea butter and black soap is that it helps improve the discoloration on skin from scars and hyperpigmentation. The more you use shea butter and black soap in conjunction with your skincare routine, the more that your scars will start to fade away. I plan on partnering up with a domestic abuse shelter or organizations to introducing my brand or giving them proceeds of my brand as they recover from their violent situations.
What was the hardest part about your journey in building Skin by Ame?
Christina: I have two examples. The top one was getting over my fear of failure. In the beginning, I was terrified of what could not be. I use to ask myself: “What if it didn’t play out well?, Would anyone purchase my products?, Are people even noticing?” My fear of Skin by Ame not succeeding was something that held me back for a long time. Secondly, the hardest part of this journey was the lack of support in the beginning. I sent out an RSVP link for an event, and after 2 days 75 people RSVP’d. It’s crazy because I don’t even know 75 people. It’s insane that there are people supporting me that I don’t even know! The lack of support from certain people was very hard at first, but it was a very humbling experience.
Do you have any advice for a young entrepreneur?
Christina: I would tell them to just go for it! Budget and go for it. Most things that you work hard at, will almost always pay off and come true. It will always work as long as you put effort into it. As long as you manifest, put out good energy, and practice the law of attraction good things will happen for you. If you want to start your business, literally just do it…like Nike.
Do you have any future campaigns or events coming up for Skin by Ame?
Christina: I have a launch party/pop-up shop coming up on September 30, 2017, from 2-4pm at Studio 1025 In Philadelphia, PA. This is my first event and I am really excited about it.
Link for pop-up shop: www.eventbrite.com/e/skinbyame-first-launch-partypop-up-shop-tickets-37405299257
Where can the public purchase your products?
Christina: As of now, the only place that the public can purchase my products is at www.skinbyame.com